Psychology of Color in Digital Marketing

Color Preferences by Gender

Perceived appropriateness may explain why the most popular car colors are white, black, silver and gray … but is there something else at work that explains why there aren’t very many purple power tools?

Men prefer bright colors, Women prefer soft colors

Shades vs. Tints

http://socialmediaweek.org/blog/2014/10/psychology-color-marketing/

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